The What’s Next? logo was developed to name and brand this comprehensive plan process. It is not branding for the Town but rather to raise awareness about this specific planning process. A strong recognizable identity for What’s Next? will be key to its successful promotion.
The name and tagline are intended to capture the spirit of what Davidson is trying to achieve through the planning process. It is descriptive of the comprehensive planning work to clearly reflect that Davidson is moving forward in a new era of planning.